5 Reasons Why Every Hotel Needs A Good Promotional Video

With the constant expansion of Internet advertising, hotel, resorts and guest-houses have quickly discovered the impact that online promotion with video can have on the amount of guests in their rooms and most importantly, on their bottom line.
Today, more and more consumers choose where they'd like to stay without ever getting near a travel agent, or their hands on a printed brochure. But why is video online so effective when it comes to marketing places to stay? This article highlights five key reasons why thousands of hotels have invested their marketing budgets in promotional web video.
Recognition, Branding & Visibility
Commissioning a hotel marketing videos offers a crucial advantage against a hotel's competitors, because it makes your business instantly memorable, your brand recognisable and your website far more appealing. A customer is far more likely to remember a particular hotel after having watched video, as opposed to just images or text, and as a result more inclined to re-visit your website or book a room. 

Setting a Standard
A video is of course not the only way to market a hotel, but just by employing this method, it can demonstrate to potential guest that your business is in touch with current trends and your demographic. Just make certain the video is good though, a poorly produced film will do the exact opposite and is likely to put potential guests off, who may assume your standards or service mirror the video's shoddy production values.
It shows also that as technology advances, so does your business, along with your awareness of a customer's needs. To elaborate further, just 5 or 10 years ago having wireless Internet in a hotel room was neither wanted, nor particularly needed, whereas today, it is a necessity. We expect to have the latest technologies and as customers, we expect to see video on a website as a standard.
Believable & Visually Pleasing
A good hotel promotional video will show customers exactly what is in store for them when they walk through the door, if they choose to book. And unlike still photography, which thanks to things like fish-eye lenses can be vey deceptive, video won't leave guests disappointed when they arrive to find the hotel looks nothing like what they had imagined!
Customer Engagement
With so much interesting content online just a mouse-click away, it's no wonder that web-users have a well-deserved reputation for notoriously short attention spans. Video content however is proven to engage viewers with a website for far longer than text alone. People want to see and hear the information they require, not just read about it.
Gawker Media founder Nick Denton recently stated that "People don't really want to read text, they want videos, they want images, bigger, more lavish.”
In other words consumers want online media products to resemble magazines and television.
To Summarise
A good promotional video is essential for any hotel that wishes to compete effectively in the modern market place. It helps present a modern, contemporary, forward-thinking image, which potential guest will associate with the facilities and standard or service to be found at your hotel.